SOHO VIP Protection

BMW X5 Protection

Film · Photography · Edit · Colour

BMW X5 Protection, poster frame16:9

Brief

SOHO VIP Protection needed a brand film and a set of stills for its armoured BMW X5, aimed at buyers who want protection without a vehicle that looks protected.

Idea

Shoot the car the way a luxury launch would, and let the protection be the thing you only learn at the end.

Craft

Rear seats of the armoured BMW X5 with the centre console open
Rear cabin
Close detail of the BMW X5 front wheel and arch
Wheel and arch
Driver seat and steering wheel, sun flaring through the windscreen
Driver seat
The BMW X5 parked under a carport with the rear door open
At the workshop

Deliverables

  • Brand film
  • 61 edited stills
  • Social cuts

Result

A social reel for the website and every social platform.

Credits

Client
SOHO VIP Protection
Direction, camera, edit, colour, photography
Talelite Studio

Next project

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Documentary style ad · Edit · Colour

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